Reliance Fresh : No customer care email or portal. Seriously Reliance Retail ?

I was casually doing some idle surfing on the Internet when I remembered a bad incident I had at a Reliance Fresh store, the cashier had deliberately not applied discount for a discounted item and later on much pushing he applied it. Anyway there were 1-2 more instances when I was disappointed by their services so I decided to complain online.

If you follow our blog regularly you would know that we very often bring up the ground realities up to senior management of companies so that they can attend to matters.

This is where the trouble starts :

I couldn’t find any email address for reliance retail nor a feedback form. That is probably THE most shocking thing for a company in the service sector having retail outlets. I couldn’t find a way to contact a senior person in Reliance retail to look at my complaint. As I investigated further I could literally see thousands of complaints people have posted  against Reliance Fresh and other Reliance Retail outlets at generic consumer complaints websites. These vary from overcharging, hoarding, loss of articles kept with security guard to even more serious ones like misbehavior, selling of bad quality (rotten) food items etc.  Even they were victims of the fact that Reliance Retail doesn’t seem to have an easily accessible CRM. A number of people did try and complain via the store root but hit dead ends.

It doesn’t give me particular pleasure to make this post, I am also a shareholder in RIL, albeit only holding a few shares. Just hoping that this post catches the attention of some higher up in Reliance Retail and they come up with a customer relationship solution that’s much better. At this point anything would be better than the no customer care we have.

Do you have a good or bad experience at Reliance Retail (especially Reliance Fresh)  stores to narrate in comments ?

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