Tag: Tata

ESPN Star Sports intensify attack on TATA Sky

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ESPN attacks Tata Sky
Rate comparison
ESPN issues in public interest

We were the first to report on how the alleged price decrease by Tata Sky seemed to be an increase in disguise. ESPN Star Sports too realised this, and when its their channels which were left out, they wanted to kick some Tata Sky behind.

So they released an ad comparing the rates before and after the alleged decrease and confirmed what our readers knew for a long time. That Tata Sky tried to make us believe that there was a price drop. In fact the alert fooled us into thinking that a price drop had happened, but actually the price has increased for the same amount of channels as the ad by ESPN Star Sports clearly shows.

Now we too subscribe to Tata Sky and would want to see them in the green as far as profit goes, but not at the expense of its subscribers including us. The figures used by ESPN Star Sports seem to be correct.

Greenpeace hits the TATA’s with subvertising

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Greenpeace has come out with an aggresive subvertising campaign against the proposed TATA port which poses a risk to the turtles which inhabit the area. Greenpeace has made a lot of claims in the advertisement which you can see. The power of internet is huge and Greenpeace looks all set to use it !

Subvertising refers to the practice of making spoofs or parodies of corporate and politicaladvertisements in order to make a statement. This can take the form of a new image, or an alteration to an existing image.

Disclaimer: We cant verify the authenticity of various claims, the video is not hosted on wisetechie.com

Tata Sky does it again, manipulates the users !

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Tata Sky logo

Tata Sky is now becoming notorious for not listening to its customers. We did see some hits on the blog with referrals from apparently a PR module which tracked Tata Sky conversations on the blogosphere. But no amount of PR can help a company which increases its rate every now and then, One of our readers had commented:

Bought tata sky in SEPTEMBER 2007 with the scheme of 6months free for Rs.4000. Thinking that all the channel will be available. After that Tatasky started reducing the no. of channels by putting tem into packages like lifestyle silver life style gold , sports package etc.for this you have to pay more (appx. 40-50rs per package)This is making fool out of people. Buy reducing their price to Rs.260/ they have infact increased the price.For example.. If I opt for Super saver pack it would cost me Rs.260. without the channels which are in lifestyle silver and life style gold and sport gold pack. Now if I want to see all the channel I have to pay Rs.30 per package that make another 90Rs for all 3 packages so the total comes to RS260+90=350per month.And all the packages have some important channels like lifestyle silver has BBC in it. And what about the people who bought tatasky under diff. scheme. Like I bought it under 6months free. Tata sky is chor . I am getting it removed Secondly there is a lag in tatasky. And also some stupid numbers keep on apprearing right in the middle of the screen.

Now TATA Sky has reduced monthly subscription to 260 rupees a month but have debundled the sports channels, so you pay 40 per month extra for ESPN,Star Sports and Ten Sports for the Sports platinum pack, and then there is a Sports gold pack with the Neo Sports range of channels, and then Ten Sports is available a la carte now. Utter nonsense !

Then is the Lifestyle pack, here also we have lifestyle gold and silver which again cost you around 30 a month i think.

Tata Sky Ltd. reserves the right to add or drop a channel/ package/ service from any package and/or change the package rates.

Tata Sky is playing with its customer’s emotions by doing all this. If a consumer wants all channels, he is forced to pay around 400 or greater. Cable TV operators charge much lesser for displaying all channels and their signal is uninterrupted by rain. Lets hope some random person from Tata Sky reads this page and instills some sense into various PR and cost people drawing salary from the Tatas who were one of the most trusted brands for me (notice the past tense).

Update : Meanwhile ESPN Star Sports has taken out a notice in the newspapers about this action of Tata Sky and has promised action against the broadcaster Tata Sky. It has condemned the yanking off of its channels and reminded people that they will miss French Open , F1 and other sporting events. Also they have said that they did not hike their subscription fee.

tatasky_noitce_espn star sports