Shopper’s Stop: Dropping Standards, Few things I would like to see improve !

Posted On October 29, 2010

For those of you who personally know me would know that Shopper’s Stop is one of my favourite shopping destinations primarily during the sale time due to the nice discounts plus the good loyalty program they have : First Citizen. The parking they refund is a super idea in my opinion.

However a lot is left to be desired in terms of store experience and feedback handling by the store. I have felt disappointed with the services rendered in the stores multiple times, each time taking the pain to contact Shopper’s Stop via their online portal but never even in my life did I receive a response from their first level customer service. I will explain why I think the shopping experience there needs to improve.

1. Arrogant sales staff – This happened to me last week, me and dad were shopping at one of the Shopper’s Stop in the NCR area and this guy just kept on hovering over us like a bee over a flower, my dad asked him to excuse him but he was relentless staying there with a sheepish grin on his face, it was only after I sternly told him that I will call him if I need him did he move away.

But this is nothing, recap 3 months in the past, same store. I had recently got a new job (well paying 🙂 ), so I was looking around in the store for a gift for my parents and the perfume counter caught my eye, I starting checking out the testers for my dad and voila out comes another sales associate with an aim to disturb us. “What can I help you with ?” he quipped with a malicious looking grin on his face. As if I am so dumb that I cant use a perfume bottle.

I felt like Irfan Khan from Mumbai Meri Jaan, like this guy was just there to ensure that I didn’t use the testers of the perfumes. I promptly excused myself and went away from there. I can imagine the associate feeling proud he saved 2 sprays of the tester without realizing his encroachment cost him a sale. In contrast the folks at Pantaloons don’t bother you while you check out the testers. Maybe the staff here is trained like this.

I wrote to shopper’s stop about this incident via their online portal, till date no one has reverted back to me.

Recap a few months before this also, I needed to get my jeans altered, since it was getting late I requested them to send the altered jeans to my home (offered as part of Gold membership to First Citizen). Guess what, “Sir, I will have to talk to my senior about that,” some fake conversations later: “Please collect it after 1 hour from here only.”

2. System not working, salesman disappears with card – I am in another city and mom and dad are out shopping at Shopper’s Stop and they pick out some stuff to purchase. At the billing counter they are told that the first citizen system is not working and neither is their credit card machine. In an instant the sales person disappears with my parents’ credit card to try on another machine. My parents frantically try to locate him, for all we know he could be skimming our card. He reappears five minutes later with the card saying its still not working. My parents dump their purchase there and walk out. I had asked my parents for the executive’s name, and I complained via their online portal. You guessed it right, no response !

3. Customer Care needed, but no response – This one is about when I needed customer care with one of the items I had purchased from their store. I wished to know the procedure for repair etc. Again I wrote via their website and email addresses and got no response. It was only when I got in touch with a senior employee personally that I got a response. It was smoother sailing after that though.

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So what is the purpose of this post ?

Its not to defame this store (I infact still visit it once a month), but to bring to the attention of some of the senior folks on what they are doing wrong. Theirs is a publicly listed company and if they don’t even read/respond to customer care emails, it’s a worrying factor. Lets hope we see some change after someone from Shopper’s Stop reads this post.