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Oct 09

Microsoft seems to have taken Apple’s I am a Mac campaign and turned it into i am a PC campaign. While the MAC ads always show a fat portly man, the I am a PC campaign showcases the wide variety of people who use PCs. In comparison people who use Macs are infact usually stereotype wannabe Apple fanatics and fanboys.

The Apple campaign although humorous at places was never like by me as it demeaned everyone who used PCs. this campaign helps in turning the tables on the I am a Mac ads and from my friends in US is being widely appreciated in USA.

The ad also features people like Deepak Chopra, Geoff Green etc.

P.S. The ad also features Bill Gates :)

And for the record, I am a PC too


Jun 04

Greenpeace has come out with an aggresive subvertising campaign against the proposed TATA port which poses a risk to the turtles which inhabit the area. Greenpeace has made a lot of claims in the advertisement which you can see. The power of internet is huge and Greenpeace looks all set to use it !

Subvertising refers to the practice of making spoofs or parodies of corporate and politicaladvertisements in order to make a statement. This can take the form of a new image, or an alteration to an existing image.

Disclaimer: We cant verify the authenticity of various claims, the video is not hosted on wisetechie.com


May 30

Electricity Power Saver

Thats the question on everyone’s minds these days. The Indian market is flooded with various brands of electricity savers. Some claim to be made by IIT Graduates, others are Chinese imports. Anyway as someone asked me, do these power savers work , i am an engineering student and have done a successful course in power apparatus :P , therefore i can answer this question.

If you want to learn how to tamper your digital electricity meter provided by BSES or NDPL, this is not the place ! These devices have nothing to do with meter tampering.

Power Savers are what you call Synchronous condensers. Most motor loads in our house are Inductive loads, like pumps, fans, mixers etc. Even Air Conditioners and Refrigerators are inductive loads. The power factor of Inductive loads is lagging and synchronous condensers supply a reactive power factor and help nullify the effect.

So we see in theory synchronous condensers do save power, but how much depends on the kind of load you have. These condensers wont work with resistive loads such as heaters, geysers, irons, bulbs etc. So if you live in a cold place, don’t expect lots of savings.

Also important is the product you buy, many of the products might be cheap duplicates with LEDs and nothing else, so its better to test the power saver you have bought than assume its saving power. You can ask your electrician to test the power using a wattmeter before and after switching on your power saver device.

Also if you find that the saver is not saving you enough power, don’t be hesitant to invoke the money back guarantee clauses and return the power saver.

Disclaimer : All advice above is on a as-is basis and we don’t offer any sort of guarantee on our advice, use your brain before making a purchase.


Sep 16

“Two words (Quit India) can bring down an empire…”

“One raised finger can break a billion hearts…”

Thats the power of human expression !