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Feb 18

Visiting India is always a bittersweet experience for me. I see so many things changing but so many things remain the same. Who can forget the dud Aakash tablet ? And now hot on its heels comes the latest ‘’pretend’ to make in India product, the Freedom 251 phone. The phone launched at a price point of Rs. 251 promises that its the world’s cheapest smartphone. Boasting of 8GB internal memory and 1GB of RAM along with a 1.3 Ghz Quad core processor, the specs are no joke for the price tag. However the phone and its gaffes are super jokes unless the company is able to do some serious explaining.

For one, all icons on the phone are blatant copies of the Apple iPhone, they even copied the Safari icon for their generic browser on their Android 5.1. Most of the other icons such as music are also copies of the iPhone. A news source was quoting company sources as saying that Apple has not copyrighted these icons. Calling bullshit on that ! Even the start interface looks like Apple’s and the home button and rounded edges are also copies of the legendary Apple phone.

The company also plans to setup plants in Noida worth over 250 crores, however there is no indication of how they would actually get this money. With the 4 month delivery promise, it looks like a pyramid scheme at the moment. The Indian govt. also seems to have some shady partnership with this company with the Freedom 251 makers proposing to launch with Govt. bloatware apps like Swach Bharat and Farmer and Women Safety. The company however claims no subsidy if being given to them.

The phone also has the Indian tricolor to further impress upon the fact that its an Indian phone, however the test phones given to some media outlets had Adcom branding whitened out , and the company Adcom is just an importer of IT products. So the more someone questions and digs into this so called cheap smartphone, the more it becomes apparent that its largely a scam and the make in India part is probably just an eyewash to sell more units to those who think having a phone with the tricolor makes them more patriotic. Also the legality of putting the Indian flag on the phone needs to be questioned.

Only time will tell how things unfold, but if you are lucky enough to get this phone for 251, don’t be disillusioned, its not an example of Indian engineering, but more-so of Indian jugaad and trickery. I hope that I am wrong and this is a company with indeed good intentions and a good product, but it seems very unlikely that its the case.

With no products out till now, the following mission statement might evoke a chuckle :

Established in 2015, Ringing Bells Pvt. Ltd. is one of the fastest growing smartphone companies in India. We design and produce smart phones to provide a satisfying mobile experience for users, so that their valuable time is spent doing things/tasks they love, instead of figuring out ways to use the phone.

We have a complete in-house product testing set-up in India. With best-in-class features, Freedom251 is the Indian smartphone brand at highly affordable prices. We are an amazing team of smartphone lovers who collaborate seamlessly to exchange technical and qualitative inputs and create quality products, along with testing at several stages to deliver the ultimate customer experience in its category.

We convert consumers’ needs and insights into amazing products using deep requirement analysis and bridging gap by offering products with superior value through high quality and best-in-class features at an affordable price.

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