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Sep 10


If you watch TV these days, you couldn’t have missed the new Flipkart television advertisements. In the ads, children play the role of grownups and praise Flipkart’s awesome service. However one ad caught my eye, because my experience was a complete 180 degrees from what the ad portrayed. Here is the sort of brief, a child (posing as an adult), tells about how he bought something over the weekend and was impatient to receive it. He contacted customer care and they expedited his delivery or so and he got it on Monday morning. Woohoooo ! Flipkart understands his impatience.

Wait, am I blacklisted that my impatience was met with canned responses and no such understanding ultimately leading me to cancel my order ?

I had to goto USA and for the same needed some TSA approved locks which aren’t broken by the TSA during luggage inspection.

Naturally I searched online and since Flipkart had it listed, I ordered. The delivery data ‘just met’ my requirements so I emailed them confirming the delivery date and what followed was a series of canned unhelpful replies and broken promises unlike what the ad shows :

My Email 1 :

I am leaving the country on the night of 13th June, could you please get me an accurate estimate of shipping date for this item ?

Their Reply 1 :

Greetings from Flipkart!
Order Id : xxxxxx
Product : VIP, TSA 3-Dial Combination Lock, TSA3DCBLBLK, Black, Safety Lock, Safety Lock & Strap
We would like to inform you that your order for the above mentioned lock is in the process of fulfillment.
The order would be delivered to you by June 13, 2012. Once the order is shipped, you would receive a shipping confirmation email with tracking details. However, we regret to inform you that will not be able to expedite the delivery as the order would be delivered by the above mentioned date.
We request your understanding and kind cooperation in this regard.

My Email 2 or 3 :

Would have appreciated if you actually read my email instead of sending
another copy paste reply identical to previous one.
Please read my last email and respond.

Their Reply :

Greetings from Flipkart!
Order Id : xxxxx
Product : VIP, TSA 3-Dial Combination Lock, TSA3DCBLBLK, Black, Safety Lock, Safety Lock & Strap
Please be informed that the above mentioned product is available with us and we are currently in the process of procuring the same. This is expected to be delivered to you by June 13, 2012.

And their next email totally blew me away by telling me that there would be a delay of 5-6 business days :

Dear Customer,
Greetings from Flipkart!
Product : "VIP TSA 3-Dial Combination Lock (Black)"
This is to notify you that the shipment of the above mentioned product may be delayed by an additional 3-5 business days.
We are doing our best to deliver the order as soon as possible and will keep you informed if there are any further updates.


As you can see, they didn’t understand my impatience <actually genuine need> and probably lied about their stock status to me and didn’t eventually deliver my order in time leading me to cancel.

After this email I cancelled the order and vowed never to trust them on stuff I need urgently. Promptly went to Shopper’s Stop and bought another brand’s lock for a lesser price serendipitously.

Why I Posted this now : Because their ad is misleading and actually creates an impression that they care about customer needs while shipping.procuring. the truth is that they will ship ASAP stuff which is with them in stock but their CS is unable to even respond personally to people asking for delivery date confirmations and in my case the CS gave me wrong commitments which they were unable to keep eventually. They just depend on luck to meet customer impatience in my experience.

4 Responses to “Flipkart : Please don’t lie in your ads about understanding customer impatience”

  1. Hari Says:

    Hehe, nice one. Nailed ’em on their lie :)

  2. Hari Says:

    I have had a decent experience with others including futurebazaar and infibeam , even flipkart is usually decent.

  3. Chandra Says:

    It is evident that Flipkart did not have the product in stock contrary to their claims & could not procure it on time from the company/distributor and as a result failed to keep their promise. I agree that they should only make promises that they can keep instead of misleading people with their advertisements.

  4. WiseTechie Says:

    Thanks Chandra for agreeing :)

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