Move over Redbull : Tzinga heats up the energy drink war in India !


Since time immemorial Red Bull has been the unchallenged energy drink in India. A few more players came, Cloud 9 etc. , but never was the launch threatening to its position in the market.

A few days ago, Tzinga contacted me and asked me if I would like to sample their new offerings, being a tech junkie who stays awake coding, I happily accepted the invitation and agreed to try out their energy drinks.

The first thing that hits you when you start looking at Tzinga is the pricing, it isn’t the same super expensive pricing as the Red Bull cans, its pretty cheap, priced at Rs.20 it can easily be a replacement to the Soda Pop you would purchase at the theatres.

The drink comes in 3 flavours with lots of natural ingredients and Ginseng.

It comes in three flavours. I liked Tropical Trip and Mango-Stawberry flavour the best, the mojito flavour of Lemon and Mint was only ok for me. But then your taste may vary Smile

Overall, The drink does give you a good buzz and is an excellent replacement for the expensive energy drink. The low price is like ‘Sone pe suhaga’ Smile with tongue out


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