Loyal readers may remember the report on consumer reviews on the Internet and how they force companies to act. Today I was browsing mouthshut.com and found a similar advertisement popping up. The advertisement mentioned a WSJ blog article by Pradeep Chopra about how companies react to customer woes, but he quotes just 2 examples, we know there are scores more.
If he would have gone through our archives, he would have seen multiple instances wherein writing an online review about bad services makes a company act to mend its ways. I am happy though, since the WSJ blogs get more hits than us, more and more people are being educated on how to use their consumer status.