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Aug 24


Nokia is a funny company, after it recalled the faulty batteries, it literally saved its reputation, but the interesting thing is who lost ?

Matsushita did for one, they will bear all the costs of battery replacement. But did Nokia gain in monetary terms ?

It might shock you , but it did. With all the hue and cry over the batteries, one could contact Nokia by 3 routes ::

1. Web
2. Outlet
3. SMS-es to 5555

The third option is the jackpot, gullible and non-techie users found SMS the most convenient way to find if their battery was indeed defective. But most of them weren’t aware that Nokia earns from short code SMSes sent to 5555. 5555 is a premium number for sending SMS. So in a way ,bad batteries made money for Nokia in India atleast. All said and done, its really bad business ethics on Nokia’s part to earn from their customer’s misfortunes.

Of course i am waiting for someone to sue Nokia over this.

5 Responses to “Nokia earns while Matsushita Burns”

  1. Ron Dennis Says:

    Wow, first make batteries which explode

    Offer to replace them

    And earn money in all of this, Nokia rocks !!!

    Just that they will lose a lot of consumers who discover this evil plan of theirs ;)

  2. Rohit Says:

    Nice post title :)

  3. WiseTechie Says:

    Thanks Rohit !

  4. ralph2324 Says:

    its a big thing to issue a warning to your customers..
    they should be lauded instead..
    2 bucks = nothing.. in this case..

  5. WiseTechie Says:

    Well yes 2 bucks = nothing.

    Are you aware the only reason they raised the warning is to escape class-action lawsuits worth millions !

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