Comments on: UTI Bank is now Axis Bank http://wisetechie.com/blog/2007/08/01/uti-bank-is-now-axis-bank/ India's premier Consumer + Tech blog, 1000+ hits a day ! Sat, 04 Sep 2010 06:02:44 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Ajitkumar Saha http://wisetechie.com/blog/2007/08/01/uti-bank-is-now-axis-bank/comment-page-1/#comment-33974 Ajitkumar Saha Sat, 10 Jan 2009 10:40:46 +0000 http://wisetechie.com/blog/2007/08/01/uti-bank-is-now-axis-bank/#comment-33974 plz inform any job opening in AXIS bak related to Personal Relation Officer in kolkata ZONE... plz inform any job opening in AXIS bak related to Personal Relation Officer in kolkata ZONE…

]]> By: Krishna http://wisetechie.com/blog/2007/08/01/uti-bank-is-now-axis-bank/comment-page-1/#comment-3875 Krishna Tue, 14 Aug 2007 05:20:42 +0000 http://wisetechie.com/blog/2007/08/01/uti-bank-is-now-axis-bank/#comment-3875 No, i am just justifying the ad is right one. No, i am just justifying the ad is right one.

]]> By: WiseTechie http://wisetechie.com/blog/2007/08/01/uti-bank-is-now-axis-bank/comment-page-1/#comment-3860 WiseTechie Mon, 13 Aug 2007 14:02:10 +0000 http://wisetechie.com/blog/2007/08/01/uti-bank-is-now-axis-bank/#comment-3860 Krishna - Do you work in O&M or Axis Bank by any chance ;) Krishna – Do you work in O&M or Axis Bank by any chance ;)

]]> By: Krishna http://wisetechie.com/blog/2007/08/01/uti-bank-is-now-axis-bank/comment-page-1/#comment-3854 Krishna Mon, 13 Aug 2007 08:34:12 +0000 http://wisetechie.com/blog/2007/08/01/uti-bank-is-now-axis-bank/#comment-3854 I feel the recent ad of UTI bank definitely created a Feel GOOD factor with normal people, as you say it is cute,yes now you have a soft corner for that Bank which is hidden in your brains, most of the time we simply go ahead with brands which have created a nice feel. I think The ad agency has done a commanding job interms of AXIS bank brand building. everybody know end of the day what a bank does,but this kind of ads will give a silent revolution in terms of people's mindset changing. Hope AXIS bank uses this and improve their services to great extent to keep it up. I feel the recent ad of UTI bank definitely created a Feel GOOD factor with normal people, as you say it is cute,yes now you have a soft corner for that Bank which is hidden in your brains, most of the time we simply go ahead with brands which have created a nice feel.
I think The ad agency has done a commanding job interms of AXIS bank brand building.
everybody know end of the day what a bank does,but this kind of ads will give a silent revolution in terms of people’s mindset changing.

Hope AXIS bank uses this and improve their services to great extent to keep it up.

]]> By: Anonymous http://wisetechie.com/blog/2007/08/01/uti-bank-is-now-axis-bank/comment-page-1/#comment-3782 Anonymous Fri, 10 Aug 2007 13:05:57 +0000 http://wisetechie.com/blog/2007/08/01/uti-bank-is-now-axis-bank/#comment-3782 Mate, I might be little late to comment but you are absolutely right. Its noting but a financial swindle in the name of name change... Simply nothing but money laundering in a nexus between UTI bank and the ad company. What big difference does the name: "UTI Bank" have from "AXIS Bank" anyways? The TV commercial, though cute, does not suit the subject at all. But hey, other than stating our opinions, is there anything materialistic that can be done? NO - isn't it? Just another event in the life of a silent bystander!!! Mate, I might be little late to comment but you are absolutely right. Its noting but a financial swindle in the name of name change… Simply nothing but money laundering in a nexus between UTI bank and the ad company. What big difference does the name: “UTI Bank” have from “AXIS Bank” anyways? The TV commercial, though cute, does not suit the subject at all. But hey, other than stating our opinions, is there anything materialistic that can be done? NO – isn’t it? Just another event in the life of a silent bystander!!!

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