I got to know this 1 month ago, UTI Bank has formally changed its name to Axis Bank w.e.f. 30th July 2007. Axis Bank brand aims to portray the bank as modern and innovative. They hired O&M for their makeover(i think). Their site has an extremely stupid animation, a small girl says that she is Debbie and then her lookalike says she is not and they want to portray that everything except the name is same. But 1 question !
Who the hell has the name Debbie in India ? , and why is everything the same and not better. My marketing campaign would have been like “A cooler name, but hotter offers’ or something on the lines of that. The human brain hates stagnating stuff and UTI Bank’s (renamed to Axis Bank) advertising firm seems to have messed up big time.
August 10th, 2007 at 6:35 pm
Mate, I might be little late to comment but you are absolutely right. Its noting but a financial swindle in the name of name change… Simply nothing but money laundering in a nexus between UTI bank and the ad company. What big difference does the name: “UTI Bank” have from “AXIS Bank” anyways? The TV commercial, though cute, does not suit the subject at all. But hey, other than stating our opinions, is there anything materialistic that can be done? NO - isn’t it? Just another event in the life of a silent bystander!!!
August 13th, 2007 at 2:04 pm
I feel the recent ad of UTI bank definitely created a Feel GOOD factor with normal people, as you say it is cute,yes now you have a soft corner for that Bank which is hidden in your brains, most of the time we simply go ahead with brands which have created a nice feel.
I think The ad agency has done a commanding job interms of AXIS bank brand building.
everybody know end of the day what a bank does,but this kind of ads will give a silent revolution in terms of people’s mindset changing.
Hope AXIS bank uses this and improve their services to great extent to keep it up.
August 13th, 2007 at 7:32 pm
Krishna - Do you work in O&M or Axis Bank by any chance
August 14th, 2007 at 10:50 am
No, i am just justifying the ad is right one.