I visited the Zapak site recently and it really has nothing special to see or do. It has almost the same games as say Miniclip might offer. Online Games are a huge moneymaker. So Zapak realising the lack of such a player in the Indian market launched their own service with some HUGE stars like Salman Khan and Bipasha Basu. Moreover i think their advertising spend on Tv must be worth a few crores atleast. Is the idea viable you ask me , yes , because most internet users of India are new ones who know little about other better options available in the market. This venture is owned by Reliance Dhirubhai Ambani Group (Dhirubhai Ambani was a great Indian Industrialist and pioneer of Reliance Industries for those scratching their heads). Their privacy policy is suspect. Quoting from their site , they dont even guarantee the security of your data. Its like a bank saying as no security is foolproof , your money is not guaranteed.

All information gathered on Zapak is securely stored within Zapak-controlled database. The database is stored on servers secured behind a firewall; access to such servers being password-protected and strictly limited based on need-to-know basis. However, we understand that as effective as our security measures are, no security system is impenetrable. Thus, we cannot guarantee the security of our database, nor can we guarantee that information you supply will not be intercepted while being transmitted to us over the Internet. Further, any information you include in a posting to the discussion areas will be available to anyone with Internet access.

And the final shock , you cant play a game without registering and sharing your personal data, LOL. But thats that , the site has big ambitions and we sincerely wish them all the best. Just hope they make their privacy policy more people friendly. And before i forget , they also offer a 2 GB email account , thats COOL , are they trying to make another MSN or something. Rock on !